Table 2 Statistical analysis report on the comparison between social media affluence before and after the paediatric influencer group recruitment (long time frame)
PIs activity | No PIs activity | p-value | |
|---|---|---|---|
Sample (days) | 188 | 160 | |
Lifetime total likes increase | |||
Total increase | 3223 | 1962 | |
Mean increase | 17.1 | 12.3 | |
Daily new likes | |||
Mean | 18.1 | 13.5 | 0.023 |
Median (IQR) | 9 (14) | 7 (10) | |
Min | 1 | 1 | |
Max | 176 | 173 | |
Daily page engaged users | |||
Mean | 755 | 281 | < 0.001 |
Median (IQR) | 292.5 (646) | 104.5 (252) | |
Min | 6 | 5 | |
Max | 17,548 | 7144 | |
Daily total reach | |||
Mean | 9128 | 4355 | < 0.001 |
Median (IQR) | 5327 (9970) | 2374 (4389) | |
Min | 323 | 227 | |
Max | 98,034 | 79,664 | |