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Table 5 Comparison between parameters of posts published by PI group and other posts from the Italian Society of Paediatrics Facebook page

From: Social media use to improve communication on children and adolescent’s health: the role of the Italian Paediatric Society influencers

  Under PI activity No PI activity t p
Sample (posts) 11 112   
Lifetime Post Total Reach
 Mean 53,396.6 9253.2 2.19 0.53
 SD 66,628 14,627.4   
 Min 6297 1716   
 Max 226,361 131,010   
Lifetime Post Organic Reach
 Mean 45,097.2 8259.2 2.69 0.02
 SD 45,153.9 11,149.3   
 Min 6297 1716   
 Max 135,068 96,451   
Lifetime Engaged Users
 Mean 6171.3 637.6 1.48 0.168
 SD 12,354.2 1023.6   
 Min 187 20   
 Max 41,746 5687