Table 3 Statistical analysis report on the comparison between social media affluence before and after the paediatric influencer group recruitment (short time frame)
PIs activity | No PIs activity | p-value | |
|---|---|---|---|
Sample (days) | 22 | 166 | |
Daily new likes | |||
Mean | 51.2 | 13.7 | < 0.001 |
Median (IQR) | 36 (59) | 8 (12) | |
Min | 6 | 1 | |
Max | 176 | 151 | |
Daily page engaged users | |||
Mean | 2805.6 | 482.7 | < 0.001 |
Median (IQR) | 988 (1325) | 236 (461) | |
Min | 59 | 6 | |
Max | 17,548 | 8523 | |
Daily total reach | |||
Mean | 25,172.5 | 7001.7 | < 0.001 |
Median (IQR) | 16,081 (20064) | 4382 (7223) | |
Min | 1847 | 323 | |
Max | 98,357 | 58,338 | |