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Table 4 Description of the Italian Paediatric Society Facebook content posted by the Paediatric Influencer group

From: Social media use to improve communication on children and adolescent’s health: the role of the Italian Paediatric Society influencers

Topic

Type

Date

Lifetime post

total reach

Lifetime post

organic reach

Lifetime

engaged users

Covid-19: OMS rules for prevention

Photo

June 2020

6491

6491

187

Mask for children: fake news

Video

June 2020

85,090

85,090

3572

Mask for children: how to use

Photo

May 2020

226,361

135,068

41,746

Covid-19: Sip magazine

Photo

April 2020

17,515

17,515

728

Covid-19: how to organize activities for children during lockdown

Photo

April 2020

29,078

29,078

1920

Covid-19: Sip magazine news

Link

March 2020

6297

6297

599

When to go to the Emergency Department in the Covid-19 era

Link

February 2020

9324

9324

1364

Happy Valentine’s Day

Video

February 2020

42,969

42,969

2294

World bullying day

Photo

February 2020

19,894

19,894

906

Covid-19: 5 rules for prevention

Video

February 2020

31,577

31,577

1324

Covid-19: news from the world

Photo

January 2020

112,766

112,766

13,244